Eight questions. One number you can defend.

1. I can name last month’s cost per qualified conversion — not just clicks.

2. Sales and marketing use the same definition of a qualified lead.

3. One person owns spend versus close rate.

4. Every ad has a next step that is not ‘learn more’.

5. We kill creative on a written rule, not a feeling.

6. A paid lead gets a human reply inside two hours.

7. I can show contribution after ads, not only a ROAS screenshot.

8. If spend doubled tomorrow, the landing path and follow-up would hold.