2022 — 2025
Digital Marketing Manager
Uppercut Digital Media
- Owned campaign strategy, media, and creative testing for agency clients.
- Installed reporting that tied spend to qualified conversions, not vanity metrics.
About
Mwaura Wambiru builds growth systems, not more campaigns.
Nine years in digital marketing taught me a simple lesson: activity is cheap. A system that turns spend into demand is not.
I started as a designer and media buyer — Bean Interactive, Kilimall, Maxxis. I learned how to make campaigns move. Then I watched good businesses waste that motion because nobody owned the path from click to cash.
Since then I have led marketing at Goafrica and SafeBoda, run campaigns at Africa 118 through 2022, and worked at Uppercut Digital Media from 2022 to 2025. Consulting along the way: Dial Afrika, Primofort Investment, Useresolv and Velexgroup. I am based in Nairobi, Kenya.
AI is in the toolkit. Judgment stays human.
Experience
2021 — 2022
Digital Marketing Manager
Africa 118 Inc.
- Led data-driven strategy across email, paid media, and content.
- Rank creative and messaging from A/B tests and conversion data.
2022 — 2023
Growth Marketing Consultant
Dial Afrika
- Designed growth experiments and evaluated which channels actually produced demand.
2019 — 2020
Marketing Manager
SafeBoda
- Oversaw digital media buying and campaign optimization.
2017 — 2019
Digital Marketing Manager
Goafrica
- Ran end-to-end digital campaigns with a focus on content quality, targeting, and conversion.
Earlier
Advertising Media Buyer
Bean Interactive
- Bought and optimized media with a brief that had to survive client review.
Earlier
Graphics Designer & Digital / Offline Marketing
Kilimall
- Built foundational skills in creative production, media, and brand standards.
Alongside retained roles
Consulting & project work
Primofort Investment · Useresolv · Velexgroup
- Growth, media, and creative work — employed and as a consultant.
Education
Bachelor’s degree · Kenyatta University
2009 — 2014 · Nairobi
Certifications
Google Ads Search Professional
Google Ads Search
Google Ads Display
Google Ads Video
Meta
Meta Certified Digital Marketing Associate
Meta
Meta Certified Media Buying Professional
Meta
Meta Certified Media Planning Professional