Stop buying more ads. Find the leak.
If volume is up and revenue is flat, you do not have a media problem.
Reels
Short claims from the desk.
Play any clip. These are tests — one idea, one next step.
AI writes variants. You write the kill rule.
Models are cheap at drafts. They are expensive as decision-makers.
ROAS is not a business number.
Contribution after ads is the number that pays salaries.
A reel is a test, not a campaign.
One claim. One next step. One way to measure if anyone cared.
Hire marketers, not activity.
A verified marketer with a scorecard beats a busy generalist.
The Monday review in 12 minutes.
Spend. Qualified demand. Close rate. Then stop talking.