Spend without a system
Ads, posts, and agencies keep moving. Nobody can show a clean path from money spent to a paid result.
Nairobi · East Africa · Remote
I help service businesses and e-commerce brands turn marketing spend into predictable leads and revenue.
Data-driven growth systems, creative testing, and practical AI-assisted optimization — built for measurable results in Kenya and East Africa.
Mwaura Wambiru
Growth Systems Consultant
01 — Entry
Marketing Performance Audit + Growth Roadmap
7–10 days
02 — Implementation
90-Day Growth System
12 weeks
03 — Ongoing
Fractional Growth Oversight
Monthly retainer
Brands I have worked with
Partners in the stack
The problem
You are spending. You are not sure it is compounding.
Activity mistaken for growth
Dashboards look busy. Cost per qualified lead is unclear. Creative is refreshed on instinct, not on tests.
No owner of the numbers
Media buying, content, and the website sit in different hands. The leak is always “somewhere else.”
A system, not another channel.
01
Clarity call
Thirty minutes. Spend, channels, and the conversions you actually need.
02
Audit the system
Tracking, creative, offers, and conversion paths against the numbers.
03
Install the loop
A test calendar, reporting cadence, and decision rules.
04
Compound
Keep what works. Kill what does not. Scale only when economics hold.
For SMEs
Start with a free site. Grow into a system.
If you are still assembling the basics — a page that can take a lead, a follow-up habit, a number you trust — do not buy a retainer yet. Join the SME desk.
From clients
“We finally have one scorecard. Spend meetings are shorter, and the decisions are clearer.”
Operations lead · East African service brand
“He did not sell us more ads. He showed us where the path was leaking, then we scaled what held.”
Founder · E-commerce
“The weekly review is twelve minutes. Kill, keep, or scale. That is the whole point.”
Marketing manager · Regional marketplace
“AI drafts the variants. We still own the no. That split is what made the work usable.”
Growth lead · Digital services
Start with a brief.
Spend, results, and what must be true in 90 days. I reply from the desk if there is a fit.