Insights
Writing from the desk.
Open any title. You get the full essay.
Ads
Treat reels as tests, not as a content factory
Short-form is a cheap way to learn which claim deserves paid spend.
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Ads
Treat reels as tests, not as a content factory
Short-form is a cheap way to learn which claim deserves paid spend.
Read full article →
AI
AI is a multiplier. It is not the strategist.
Use models to draft, cluster, and report. Keep the commercial no in human hands.
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AI
AI is a multiplier. It is not the strategist.
Use models to draft, cluster, and report. Keep the commercial no in human hands.
Read full article →
Systems
A founder scorecard with three numbers
Spend. Qualified demand. Close rate. If a chart does not serve those, it is decoration.
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Growth
Find the leak before you scale the spend
More budget on a broken path is not ambition. It is a more expensive version of last month.
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