Learn the craft. Keep your own kill rules.

Course · Ads

Google Skillshop

Search, Display, Video, Performance Max. Learn the interface; keep your own kill rules.

Course · Ads

Meta Blueprint

Structure for paid social. Pair with a scorecard so recommendations do not run the business.

Course · Analytics

Google Analytics Academy

Events and funnels before you scale spend.

Course · Inbound

HubSpot Academy

Useful for lifecycle language. Translate it into your unit economics.

Course · SEO

Ahrefs Academy

Search demand and content systems.

Course · CRO

CXL Institute

Experiment design for people who are tired of opinions.

Research · CRO

NN/g articles

Usability before you blame media.

Research · Strategy

Think with Google

Measurement and creative studies worth skimming, not copying blindly.

AI

OpenAI prompting

Prompts as standard work, not magic.

Course · Foundations

Google Digital Garage

A clean start for SME owners who still need the language of digital.