How I work

Proof is a system you can inspect.

These snapshots show the kind of commercial problems I take on — and what we actually measure.

Service business with inconsistent lead flow

A brand already paying for ads. Volume looked fine. Qualified conversions did not.

What we measure: Cost per qualified conversion and close rate.

Ads were “working” until they were not. Creative fatigue was treated as a media problem.

What we measure: Contribution margin after ads, not ROAS screenshots.

Two vendors, two dashboards, no owner of the number that pays salaries.

What we measure: Clearer yes/no on budget each month.

Thirty minutes. Spend, channels, and the conversions you actually need.

Tracking, creative, offers, and conversion paths against the numbers.

A test calendar, reporting cadence, and decision rules.

Keep what works. Kill what does not. Scale only when economics hold.